Innovations become successful business lines when customers are willing to pay for your product or service. They will pay only if they see value in your offering. This is why the centrepiece of our Customer Centric Business Design™ methodology is on defining and testing customers’ needs and willingness to pay. If customers are not ready to pay for your new innovative widget, the best of breed manufacturing, logistics, billing solutions, etc. will not save the day and the product/service will fail on the market.
If you are a corporate executive, manager, board member or owner and have these questions:
• You have several ideas about new businesses for your company – but how to help your employees develop the ideas into successful new products/services?
• Your people are smart and innovative, they have ideas – but how to get from ideas to successful new businesses?
…then our fully certified Innovation Coaches can definitely help you! Feel free to contact us and let’s discuss: